Work

The projects here are a glimpse into the depth of work behind each engagement. The process can be complex — at times chaotic — but it's the results and tangible outcomes that matter. If you'd like a closer look at the 'mess' that leads to success, I'd love to dive deeper over a call and a coffee, and explore how my methods can bring your vision to life.

Chime Labs AI Platform

A Sydney AI startup for trades, backed by 500 Global. An AI receptionist that books the job. I run product end to end.

Smokeball

Embedded with Smokeball’s teams, leading UX and their shift to AI-assisted prototyping. Built their first Figma style guide.

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Singapore Government Work Visa Application

Singapore's first agile-delivered government software. Rebuilt the work-pass application and renewal service to the highest accessibility tier — fully operable in plain HTML, with JavaScript layered on only where it earned its place.

Neo Innovation

Led design and product for Neo Innovation's Singapore office. Lean UX consultancy work across government, global logistics and early-stage startups — including around thirty three-day inceptions where founders found out, cheaply, whether they had a business.

SkillsAware Conversational AI

Took the MVP to a scalable product. Rebuilt the AI chat as a multi-agent model and redesigned the interface around feedback.

Blackpanda

UX and UI for a cyber security firm. Prioritisation workshops, a standardised Figma component set, and phased delivery.

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PatientPop SaaS Health Tech Application

A foundational role from MVP through to the merger that formed Tebra. Product-market fit, then practices that scaled.

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PatientPop Competitive Scanner Lead Gen Tool

A sales tool that scored a practice’s digital presence against local rivals. It drove $6.99M ARR and 815 new doctor users.

Tebra Digital Experience

Led Digital Experience through the PatientPop and Kareo merger — a new brand across every surface, with both still trading.

Tebra Provider Directory

Designed and launched Tebra Care, a patient-facing provider directory, from low-fidelity through to provider onboarding.

Squadspot SaaS Startup

Membership and compliance software for shooting and car clubs. End-to-end product strategy, design and delivery.

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Product Led Growth Strategy for The Martec

Product-led growth for a content intelligence platform. Work focused on engagement, retention, and the path to activation.

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TheCube Business Coaching and Financial Planning for Tradies

Finance and wellbeing tracking for small trade businesses. Product strategy, roadmap, and a UI that made the data approachable.

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'MyBub' Baby Activity Tracking Application

A baby-care tracking app for new parents. Designed for speed in sleep-deprived conditions, with sharing across carers.

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AO Design Studio Web Design and SEO

Website and SEO for a Southern Highlands architecture firm. Premium positioning, sharper messaging, structured content.

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Australian Bedding Stewardship Scheme

A website redesign for the Australian Bedding Stewardship Council, with sharper messaging and positioning throughout.

Tell me what you’re building. I’ll tell you if I can help.

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