Work

A Sydney AI startup for trades, backed by 500 Global. An AI receptionist that books the job. I lead product and design with the founding team.

A twenty-year-old desktop legal product needed a web product for the US market, and a date. I designed it with the team that shipped it.

Singapore's first agile-delivered government software. I led design on the work-pass service, from discovery through deployment.

Led design and product for Neo Innovation's Singapore office. Lean UX consultancy work across government, global logistics and early-stage startups — including around thirty three-day inceptions where founders found out, cheaply, whether they had a business.

Took the MVP to a scalable product. Rebuilt the AI chat as a multi-agent model and redesigned the interface around feedback.

UX and UI for a cyber security firm. Prioritisation workshops, a standardised Figma component set, and phased delivery.

A foundational role from MVP through to the merger that formed Tebra. Product-market fit, then practices that scaled.

A sales tool that scored a practice’s digital presence against local rivals. It drove $6.99M ARR and 815 new doctor users.

Led Digital Experience through the PatientPop and Kareo merger — a new brand across every surface, with both still trading.

Designed and launched Tebra Care, a patient-facing provider directory, from low-fidelity through to provider onboarding.

Membership and compliance software for shooting and car clubs. End-to-end product strategy, design and delivery.

Product-led growth for a content intelligence platform. Work focused on engagement, retention, and the path to activation.

Finance and wellbeing tracking for small trade businesses. Product strategy, roadmap, and a UI that made the data approachable.

A baby-care tracking app for new parents. Designed for speed in sleep-deprived conditions, with sharing across carers.

Website and SEO for a Southern Highlands architecture firm. Premium positioning, sharper messaging, structured content.

A website redesign for the Australian Bedding Stewardship Council, with sharper messaging and positioning throughout.