Product Led Growth Strategy for The Martec

Reloop Consulting partnered with The Martec to refine their user engagement, retention, and product growth strategies across their content intelligence platform. Conducted a series of in-depth workshops with executive leadership, including the CEO and CTO, to unpack customer pain points, align internal perspectives, and define clear user segments. Mapped a tailored end-to-end customer journey, identifying activation and retention opportunities and introducing a product-led growth framework designed to support scale.

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Project Overview

Working in close collaboration with The Martec’s top executives, we refined the platform’s user experience and interface, significantly boosting usability. Our strategic roadmap and persona creation paved the way for this improvement, ultimately leading to increased user retention.

Key Activities for The Martec Project:

• Workshops: Conducted collaborative sessions with The Martec’s leadership to align on goals and strategies.

• Customer Journey Mapping: Developed comprehensive maps to visualize the end-to-end customer experience.

• Persona Creation: Created detailed user personas to guide UX and product decisions.

• Customer Discovery: Engaged with users to gather insights and validate the customer journey.

• Strategic Roadmap Development: Identified opportunities and planned enhancements to foster growth.

• UX/UI Recommendations: Suggested improvements to enhance usability and user satisfaction.

• Communication Artifacts: Crafted materials to support internal and external communications.

Justin (Reloop) has an incredibly thoughtful way to think about the user, their range of emotions and map that back into product design. He was instrumental in the shaping of our early stage product

Raaj Govintharajah - Founder and CEO

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