Conceived, designed, and launched ‘MyBub’, a mobile app for new parents and caregivers to log, manage, and share baby care routines such as feeding, sleep, and nappies. Created an intuitive UX focused on speed and clarity, optimised for use in sleep-deprived, high-stress environments. Enabled seamless data sharing between parents, carers, and extended family, fostering trust and continuity in daily care.
MyBub was meticulously designed to simplify the complexities of newborn care for parents and carers. The mobile application boasted a fully completed user interface and development on the Android platform. It featured intuitive functionalities such as start-stop timers, straightforward time logging, and easy sharing options, enhancing the care process.
Despite achieving a functional state with a well-designed UI and extensive testing—including user interviews, customer journey mapping, and prototype development—the project was indefinitely put on hold due to the high costs associated with the final stages of market readiness. This decision was made after careful consideration of the financial implications and market evaluation. MyBub remains a testament to innovative application design aimed at improving the caregiving experience with modern technology.
