'MyBub' Baby Activity Tracking Application

Project Overview

MyBub was a mobile app for new parents and carers to log and share baby care routines — feeds, sleep, nappies — and keep everyone caring for a child working from the same picture. It was a self-initiated project, built after the birth of my first son.

The constraint

The app had to be usable one-handed, in the dark, by someone who had not slept properly in weeks. That single condition ruled out most conventional patterns: no multi-step flows, no small targets, no interfaces that required reading. Speed of logging mattered more than completeness of data.

Approach

• Designed around start–stop timers and single-tap logging rather than forms.
• Built sharing in from the start, so a partner, grandparent or carer saw the same record without handover.
• Validated through user interviews, journey mapping and prototypes before committing to build.

Outcome — and why it stopped

MyBub reached a fully designed and developed state on Android. It was put on hold at the final stage: the cost of market readiness, combined with the difficulty of coordinating an external offshore development team, made the last mile uneconomic for a self-funded project. It is included here because it shows the design judgement, and because a portfolio that only contains successes is not an honest one.