Project Overview:
MyBub was meticulously designed to simplify the complexities of newborn care for parents and carers. The mobile application boasted a fully completed user interface and development on the Android platform. It featured intuitive functionalities such as start-stop timers, straightforward time logging, and easy sharing options, enhancing the care process.
Despite achieving a functional state with a well-designed UI and extensive testing—including user interviews, customer journey mapping, and prototype development—the project was indefinitely put on hold due to the high costs associated with the final stages of market readiness. This decision was made after careful consideration of the financial implications and market evaluation. MyBub remains a testament to innovative application design aimed at improving the caregiving experience with modern technology.
MyBub was a passion project born from the experience of welcoming my first son. I dedicated countless hours to it and felt a deep sense of pride in its progress. Looking back at the work and the mockups I created, I still hold a desire to revive this app. Unfortunately, due to the high costs and the challenges of coordinating with an external offshore development team, I had to pause the project.
Justin Roberts - Founder, Designer
I streamline complexity into clarity with end-to-end digital strategic expertise.
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