PatientPop Competitive Scanner Lead Gen Tool
A sales tool that scored a practice’s digital presence against local rivals. It drove $6.99M ARR and 815 new doctor users.
In their words
Head of UX and digital experience · PatientPop · 2016–22
The problem
The Competitive Scanner turned website analysis into a sales conversation. A healthcare provider entered their URL and received a report benchmarking their digital presence — SEO, reviews, site performance — against local competitors, while qualified leads flowed into PatientPop's sales funnel.
The constraint
The tool had to serve two audiences at once without either feeling used. Providers needed a report genuinely worth reading, or it would be dismissed as a lead-capture gimmick; sales needed qualified leads, or it would not be worth building. A report that flattered the provider would be useless to sales; one that only served sales would not be trusted.
What I did
I came up with the concept and led it with sales and engineering — strategy, requirements, delivery management, and all UX and visual design.
What it produced
Since launch the Competitive Scanner has generated over $6.99 million in Annual Recurring Revenue and added 815 new doctor users to the platform.
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