PatientPop Competitive Scanner Lead Gen Tool
A sales tool that scored a practice’s digital presence against local rivals. It drove $6.99M ARR and 815 new doctor users.
Head of UX and digital experience · PatientPop · 2016–22
The problem
The Competitive Scanner turned website analysis into a sales conversation. A healthcare provider entered their URL and received a report benchmarking their digital presence — SEO, reviews, site performance — against local competitors, while qualified leads flowed into PatientPop's sales funnel.
The constraint
The tool had to serve two audiences at once without either feeling used. Providers needed a report genuinely worth reading, or it would be dismissed as a lead-capture gimmick; sales needed qualified leads, or it would not be worth building. A report that flattered the provider would be useless to sales; one that only served sales would not be trusted.
What I did
I originated the concept and led it end to end — strategy, requirements, delivery management, and all UX and visual design.
What it produced
Since launch the Competitive Scanner has generated over $6.99 million in Annual Recurring Revenue and added 815 new doctor users to the platform.
Justin is the ultimate collaborator and purveyor of beautiful experiences. He designs for every type of user in mind, encouraging teams to prioritize the user experience over their ego. He's not afraid to explore new territory and doesn't ever get complacent or too comfortable. He elevated our brand from a "start-up brand" to a beautiful and innovative one that other companies try to copy.
Ashley Daniel — Director of Product Marketing, PatientPop
Tell me what you’re building. I’ll tell you if I can help.
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