Played a pivotal role in developing the Competitive Scanner, a sales enablement tool that evaluated healthcare providers’ digital presence across SEO, reviews, and website performance. Designed and delivered a clear UX that benchmarked providers against local competitors, enabling reps to deliver targeted insights and drive qualified lead conversations.
The Competitive Scanner turned website analysis into a sales conversation. A healthcare provider entered their URL and received a report benchmarking their digital presence — SEO, reviews, site performance — against local competitors, while qualified leads flowed into PatientPop's sales funnel.
The tool had to serve two audiences at once without either feeling used. Providers needed a report genuinely worth reading, or it would be dismissed as a lead-capture gimmick; sales needed qualified leads, or it would not be worth building. A report that flattered the provider would be useless to sales; one that only served sales would not be trusted.
I originated the concept and led it end to end — strategy, requirements, delivery management, and all UX and visual design.
Since launch the Competitive Scanner has generated over $6.99 million in Annual Recurring Revenue and added 815 new doctor users to the platform.
