‍

Project Overview:

The Competitive Scanner was conceived as a strategic asset to enhance PatientPop’s marketing efforts, turning website analysis into actionable business opportunities. By simply entering a website URL and relevant details, healthcare providers could receive a comprehensive report detailing their online performance, benchmarked against their competition. This effective tool not only highlighted areas for improvement but also seamlessly integrated users into PatientPop’s sales funnel.

Key Contributions:

• Ideation and Strategy Development: Spearheaded the concept and strategic framework for the scanner to align with broader marketing goals.
• Requirements Gathering and Project Management: Conducted detailed requirements analysis and managed the development process.
• UX and Visual Design: Led all aspects of user experience and visual design, ensuring the tool was intuitive and accessible.
  

Since its launch, the Competitive Scanner has significantly contributed to PatientPop’s growth, generating over $6.99 million in Annual Recurring Revenue and adding 815 new doctor users to the platform. This success underscores the tool’s effectiveness in converting analytical insights into valuable sales leads.

‍

‍