Squadspot SaaS Startup

Founder · Reloop and SquadSpot · 2019–present

The problem

Squadspot is a membership, attendance and compliance platform for clubs with strict regulatory obligations — shooting clubs, car clubs, and the associations that govern them. I founded it and lead it end to end: strategy, design, delivery and go-to-market.

The constraint

These clubs are run by volunteers, and their compliance obligations are not optional — attendance and firearm records can be audited. Most were managing that on paper or in software built for general membership, which does not understand the regulatory side. So the product had to be rigorous enough to satisfy an audit and simple enough for a volunteer to operate on a Saturday morning. Those two requirements pull in opposite directions.

What I did

• Started with customer discovery and interviews inside the shooting club ecosystem, where I already had first-hand context.
• Identified the real gaps — compliance tracking, attendance recording, membership workflow — rather than rebuilding what existing software already did adequately.
• Built product strategy around prioritisation frameworks, journey mapping and feature scoping tied to actual regulatory need.
• Prototyped iteratively and validated flows directly with club stakeholders before committing to build.
• Worked with external development teams to match system architecture to how clubs actually operate.

What it produced

Squadspot launched with member management, sign-ins, digital waivers and custom compliance forms, then expanded into scoring, firearm tracking and visitor management — each module added on the basis of real usage data rather than a roadmap written up front. It is now in use across multiple clubs and associations, and continues to scale into car clubs and national bodies.