The short version.
whoami
Justin Roberts. Principal product designer with twenty years inside product, design and engineering teams. I help teams discover what's worth building, design it, and ship it.
proof
- Chime LabsProduct and design lead with the founding team of a Sydney AI receptionist for trades: dashboard, onboarding, prompt settings and the Chime Quotes iOS app.
- SmokeballPrincipal designer on legal practice-management SaaS, working closely with the founder and the CPO and mentoring the product managers.
- PatientPop and TebraEarly on a US health-tech platform that grew from startup to $100M+ ARR. Lead and sole designer of Tebra Care.
- Singapore Ministry of ManpowerPrincipal product designer on the work pass rebuild at Neo Innovation, Singapore's first agile government build.
how
- Discovery and prioritisation with founders and the team, so the roadmap is something everyone found together.
- A product and design system that people and AI agents work inside, on one 40px grid.
- Production code, shipped behind tests and reviewed pull requests. How that works.
open_to
Principal design and product roles: contract, part-time or full-time. Remote from the Southern Highlands, NSW.
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