The short version.

whoami

Justin Roberts. Principal product designer with twenty years inside product, design and engineering teams. I help teams discover what's worth building, design it, and ship it.

proof

  • Chime LabsProduct and design lead with the founding team of a Sydney AI receptionist for trades: dashboard, onboarding, prompt settings and the Chime Quotes iOS app.
  • SmokeballPrincipal designer on legal practice-management SaaS, working closely with the founder and the CPO and mentoring the product managers.
  • PatientPop and TebraEarly on a US health-tech platform that grew from startup to $100M+ ARR. Lead and sole designer of Tebra Care.
  • Singapore Ministry of ManpowerPrincipal product designer on the work pass rebuild at Neo Innovation, Singapore's first agile government build.

how

  • Discovery and prioritisation with founders and the team, so the roadmap is something everyone found together.
  • A product and design system that people and AI agents work inside, on one 40px grid.
  • Production code, shipped behind tests and reviewed pull requests. How that works.

open_to

Principal design and product roles: contract, part-time or full-time. Remote from the Southern Highlands, NSW.