A freelance UX and product designer for B2B SaaS teams

Twenty years in product — research, UX, validation, delivery — available for contract and fractional work. You get the same person from the first conversation to the shipped release: no agency layer, no junior handed your project once the deal is signed.

Most of it on B2B software with two audiences, the business that buys it and the person who has to use it. Now that includes AI products, and AI inside the work itself.

20+

Years in product

Person, start to finish

2–8 wks

Typical engagement

How I work with you

Engagements usually take one of two shapes. A defined project — a discovery sprint, a redesign, a specific feature shipped end to end — with a scope and a date. Or an ongoing fractional arrangement, one or two days a week for a quarter or more, embedded in your team's rituals and decisions rather than parachuted in for handoffs.

Either way I work the way a small team does: research, design and delivery in the same head, decisions made once rather than negotiated across a handover. That suits teams who are shipping and need the thinking to keep up, and teams who have stalled and need someone to find out why.

Good fit if

You need product thinking and pixels from the same person. You want an outside operator who can sit in customer conversations and then draw the screen. You have more roadmap than headcount and need a fast, senior read on what matters.

Not a fit if

You need a full in-house team hired and managed for you, or a large volume of production UI work handed off to a bench of designers — that's not how I work, and I'll say so upfront.

Recent work

A recent full-stack engagement, from discovery to shipped product:

Chime Labs AI Platform

A Sydney AI startup for trades, backed by 500 Global. An AI receptionist that books the job. I ran product end to end.

Squadspot membership and compliance software case study thumbnail

Squadspot SaaS Startup

Membership and compliance software for shooting and car clubs. End-to-end product strategy, design and delivery.

Related services

Design Team Leadership

Product Roadmap & Strategy

FAQ

Do you work solo or with a team?

Solo. Reloop Digital is my practice, not an agency — when you engage me you get me, the same person through strategy, design and delivery. There's no team behind the name to hand the work to.

What's a typical engagement length?

Projects usually run two to eight weeks depending on scope. Fractional arrangements run a quarter or more, one or two days a week.

Do you do UI only, or full product design?

Full product design — research, strategy, UX, UI and the delivery detail that gets it actually shipped and adopted, not just handed over.

Tell me what you're building. I'll tell you if I can help.

Email me →