A freelance UX and product designer for B2B SaaS teams

Twenty years in product — research, UX, validation, delivery — available for contract and fractional work. You get the same person from the first conversation to the shipped release: no agency layer, no junior handed your project once the deal is signed.

Most of it on B2B software with two audiences, the business that buys it and the person who has to use it. Now that includes AI products, and AI inside the work itself.

01 · Discovery

Find out what is worth building

Customer interviews, competitor teardowns and assumption mapping, so the backlog reflects what users actually need rather than what the loudest stakeholder asked for.

Customer research →

02 · Design

Draw it, test it, correct it

Flows, wireframes and working prototypes put in front of real users early, because a rough screen invites correction in a way a polished one never does.

UX wireframing and prototyping →

03 · Systems

Make the hundredth screen match the first

Tokens, components and written rules so the product stays coherent as the team grows — and so generated code comes back on-brand instead of off-piste.

Design systems at scale →

How I work with you

Engagements usually take one of two shapes. A defined project — a discovery sprint, a redesign, a specific feature shipped end to end — with a scope and a date. Or an ongoing fractional arrangement, one or two days a week for a quarter or more, embedded in your team's rituals and decisions rather than parachuted in for handoffs.

Either way I work the way a small team does: research, design and delivery in the same head, decisions made once rather than negotiated across a handover. That suits teams who are shipping and need the thinking to keep up, and teams who have stalled and need someone to find out why.

Design through to code

I've been shipping production code with AI for over a year now — not weekend demos, but work that lands in your real codebase, next to your real team.

There's a process behind it. This isn't vibe-coding a small app and hoping it holds — every piece has to fit what's already there: your infrastructure, your database, your UX, your design system. That's the difference between a prototype and something your engineers are glad to inherit. It's what design and delivery look like now.

Working with AI, not around it

Two things are true at once, and both matter if you are hiring a designer now. I design AI products, and I use AI to do the design and delivery work. They are different skills and I do not treat them as the same thing.

Designing for AI means designing for uncertainty. Outputs vary between runs, confidence has to be shown rather than assumed, and failure is rarely a clean error state — it is a plausible answer that happens to be wrong. Most design systems have no patterns for any of that yet, so a lot of the work is deciding what the interface owes the user when the model is unsure.

On the delivery side, AI is why one person can cover ground that used to need three. That only holds if the work runs against a documented system — tokens, components and written rules — so generated code comes back on-brand instead of off-piste. Speed without that is just faster inconsistency, and it is the reason most teams get less from these tools than they expected.

How I work with AI →

Recent work

A recent full-stack engagement, from discovery to shipped product:

Chime Labs AI Platform

A Sydney AI startup for trades, backed by 500 Global. An AI receptionist that books the job. I ran product end to end.

Squadspot membership and compliance software case study thumbnail

Squadspot SaaS Startup

Membership and compliance software for shooting and car clubs. End-to-end product strategy, design and delivery.

Related services

Design Team Leadership

Product Roadmap & Strategy

FAQ

Do you work solo or with a team?

Solo. Reloop Digital is my practice, not an agency — when you engage me you get me, the same person through strategy, design and delivery. There's no team behind the name to hand the work to.

What's a typical engagement length?

Projects usually run two to eight weeks depending on scope. Fractional arrangements run a quarter or more, one or two days a week.

Do you do UI only, or full product design?

Full product design — research, strategy, UX, UI and the delivery detail that gets it actually shipped and adopted, not just handed over.

Do you write the code yourself?

Yes. I've been shipping production code with AI for over a year, with a process in place so it fits your actual infrastructure, database, UX and design system — not a disconnected demo. I can also help set your team up to keep extending it once I'm gone.

Tell me what you’re building. I’ll tell you if I can help.

Email me →