Most SEO conversations start with keywords. Mine starts with your current rankings and traffic data, because half the time there's already a real signal buried under noise — a cluster of terms quietly improving, a page that's one fix away from ranking, a tracked keyword list padded out with junk that was never going to convert. Cleaning that picture up is usually the first week's work, before a single new page gets written.
From there it's technical health (crawlability, page speed, structured data), content strategy mapped to terms your business can realistically rank and convert on, and — where it's relevant — local SEO for service-area businesses competing on geography as much as topic. I don't run link-building schemes or promise page-one placement by a set date. What I will commit to is a monthly report that's honest about what moved, what didn't, and why.
This suits B2B SaaS and service businesses who want SEO run the way they'd want any other part of the product built — measured, prioritised against actual business outcomes, not vanity metrics. If that's the kind of engagement you're after, let's talk.